About Us
SIRS has the experts you need to solve all of you research needs. From Custom Research Solutions to developing Action Plans, we have the team to get the information you need. Our capabilities include the following:
Consumer Services & Retailer Expertise
- Core Competencies
- Website Usability/Eye Tracking
- Market/Category Assessment
- Habits & Practices
- Home Use Tests
- Packaging Assessment
- Pricing Research
- Brand Positioning
- Competitive Brand Assessment
- Product/Concept Evaluation
- Marketing Messaging
- Customer Satisfaction Measurement & Monitoring
- Brand/Advertising Tracking
- Product/Product Bundling Optimization
- Market Segmentation – A Priori or Post Hoc
- Shopper Insights-Virtual & In-Store
- Site Location
- Problem Stores
- Reality Checks
- Associate Attitudes
- Strategic & Tactical Action Planning
- Sales – Predictive Modeling
- Customer Defection/Conversion
Product & Brand Expertise
- Product Core Competencies
- Website Usability/Eye Tracking
- Market/Category Assessment
- Habits & Practices
- In-Home Use Tests (IHUT)
- Packaging Assessment
- Pricing Research
- Brand Positioning
- Competitive Brand Assessment
- Product/Concept Evaluation
- Marketing Messaging
- Customer Satisfaction Measurement & Monitoring
- Brand/Advertising Tracking
- Product/Product Bundling Optimization
- Market Segmentation – A Priori or Post Hoc
Quantitative Expertise
Analytics
- Maximum Difference Scaling
- Perceptual Mapping
- Conjoint Analysis/Choice Modeling
- Unmet Needs/Gap Analysis
- Kano Analysis
- TURF/Coverage Analysis/Line Optimization
- Cluster Analysis (K-means, Latent Class, etc.)
- Latent Class Modeling
- Discriminant Analysis
- Factor Analysis
- Logistic Regression
- Structural Equation Modeling (SEM)
- Quadrant Analysis
Data Collection
- Interviewer-Assisted Inbound/Outbound Phone
- Interactive Voice Recognition (IVR)
- Online Survey
- Mall Intercept / On Site
- Multi-Mode
Qualitative & Focus Group Expertise
- Focus Groups – In-Person, Online, Phone
- In-Depth Interviews
- Bulletin Boards
- Intercepts
- Mystery Shop
- In-Home
- In-Store Shop-Alongs
- Taste Tests
- Panels
- Moderation
- Recruiting
- Multi-Mode
