SIRS is a collaboration of really smart people, who have been helping clients to create a competitive advantage since the 1970’s.
SIRS was founded in 1985 by a group of Kroger research executives who were key players in helping the national grocery go from “Good to Great” (as described in Jim Collins 2003 book). Research Data Inc (RDI) was founded in 1978 by Dr. George Trebbi while he was a professor at Xavier University. RDI provided technical and analytical support for Dr. Trebbi’s research consulting practice. By 1984 RDI has expanded to a full-service research firm by establishing an internal telephone data collection center. In 2005 RDI split off it’s full service research division to create StrataMark Dynamic Solutions.
In March of 2014 RDI purchased SIRS, and combined with StrataMark’s tenured team WE ARE- Strategic Intelligence Research Services