Consumer Services & Retailer Expertise
Our experts combine research and retail knowledge to help our clients not only collect and interpret data, but to also turn those insights into action. Our philosophy centers around helping our clients take information and build a knowledge organization that can act upon what they have learned in order to gain and maintain new and loyal customers.We offer the best tools to proactively adapt to rapidly changing markets, consumers, and competition. SIRS’ expertise is not limited to just individual projects, but we can develop and manage research systems – helping clients convert research into knowledge and action.
Problem Store Studies
SIRS is able to provide problem/opportunity store identification, evaluation, action planning and solution development systems. Our experts can identify how a store is performing versus the potential, as well as which types of shoppers are attracted to a specific location.
Site Location Studies
These studies are designed to provide a sales forecast when a retailer is considering opening a new location. We can provide much more in order to help retailers maximize and exceed the sales projections for the location.
Behavior and Attitude Tracking Studies
Behavior and Attitude Tracking Studies are cost effective, sales related consumer based marketing information systems developed specifically for consumer service companies with large numbers of low volume outlets (such as restaurants, banks, specialty stores, etc) or businesses offering an extremely wide array of departments or services (such as grocery stores, discount stores, etc).
Reality Checks are conducted by the SIRS Retail Council, which is made up of former retail professionals from retailers across many channels. Matching the research with reality, these teams conduct “reality checks” through store visits and relate what consumers are doing or saying in the research to what is actually going on in the stores. This allows SIRS to identify changes and solutions that can improve your stores’ performance.
Retail Strategic and Tactical Action Planning
Once you’ve figured out the best ways to position your brand, your store, or reach your market, it is imperative that everyone is on the same page. Having done this many times, our experts have come up with numerous strategies to ensure a coordinated effort on all fronts, linking corporate, business and brand strategy to day-to-day actions. We customize these approaches per client to include anything from 48-Hour Blitz Sessions, Reality Checks, Action Plan Development, Monitoring – whatever is needed to make sure your research results turn into actions.
Associate Attitude Studies
With SIRS’ TeamBuilder, discover the attitudes your associates have toward their company, store, management, responsibilities, and future. Understand what drives associate attitudes and their level of engagement, how they view their store, how well you are meeting their needs (compared to national norms) and how their views of your company and its competition match or conflict with consumers’.
Brand Segmentation Analysis
Understanding perception, brand awareness, what attributes and products are most important to your consumers, and how your brand and positioning have a negative or positive impact on your business is essential to developing a marketing plan and strategy that resonates with your market. Our Segmentation Analysts have done this for years, with a multi-faceted approach, and the results will allow you to focus your marketing and communication efforts on the segments that provide the best impact for your business and your customer.
Our in-depth analysis techniques identify your shoppers, and the shoppers of your competition, that are most loyal and those who are prone to defection. Through attitudinal and behavior analysis, retention/conversion points can be identified and applied to the key areas of concentration necessary for you to maintain your desired shopper base.
New Retail Concept Evaluation
Our experts have the experience to distinguish the difference between a successful and unsuccessful new concept. The New Retail Concept Evaluation can help to continuously improve your new concept’s Brand Strength and Operating Performance, which not only helps increase initial business, but also provides an experience that your customers desire.
Cumulative Impact Studies
Cumulative Impact Analysis is a 5-step process that not only identifies which individual elements or attributes have the greatest impact on the purchase decision, but also which package of elements has the greatest cumulative impact on the stakeholder’s perception of value, services, etc., and their “what and where to purchase” decision.
SIRS provides Sale Predictive Modeling (SPM) to help retailers understand what factors influence store sales and the amount of influence those factors have. Knowing these factors can allow a retailer to most efficiently maximize its sales and answer “what-if” types of questions.
Advertising & Communication Evaluation
Our diagnostic advertising and communication analysis system will look at your advertising to identify not only how well your advertising is working, but also answer why and what needs to be done to improve its impact on the viewer. Everything from messaging to design is evaluated by experts from marketing, research, design, and consumer services.
Brand/Market Positioning Analysis
SIRS’ MarketMax studies combine Sales Predictive Positioning and Performance Versus Potential studies that answer the question “How do we gain and maintain new and loyal shoppers?” By diving deep into the critical factors that drive sales, our experts can pinpoint where your brand should be positioned and the market that should be targeted.
“Best of the Best” Seminars
After 25 years of measuring consumer response to different programs, we share successful ideas that the “Best of the Best” merchants have used, and we help you “Imitate and Innovate” these ideas so they can be tailored to your stores by helping your team members build affordable, customized action plans.
Value Positioning & Improvement Studies
Finding the right Value Proposition and determining the Perceived Value Proposition, is essential in maintaining and gaining new customers. Our experts not only evaluate and research all drivers and perceptions to maximize impact on your business and customers, but can also recommend improvements.