SIRS’ capabilities in blending eye tracking expertise and technology with other research techniques will enhance the return on your insight investment.
Very simply, eye tracking answers questions such as:
- What do your customers look at when they see or interact with a visual piece?
- What do they not see? What do they ignore?
- What do they just glance at, or does it grab their attention?
- What is the order/flow of attention on the page, on the package or on the website?
- Do they just glance at, or do they read the text?
- Did they look and are they confused?
SIRS has expertise with both mobile and fixed eye tracking methodologies, and with:
- Industry leading hardware and software
- Quantitative and qualitative methods
We will assess your needs and design the most effective solution for you:
- Shopper Insights (including Full Size Virtual Shopping)
- Package Design and Optimization
- Design and Evaluation of Print Material
- Website Usability and Online Shopper Research