Product & Brand Expertise
We listen carefully to understand your objectives and the needs of your customers, and we develop a research solution to meet your goals.
We have the analytic tools, techniques, and creative thinking to address complex business issues with innovative solutions that work.
Consumer Research Expertise
Identifying and satisfying customer needs is essential for developing marketing programs, identifying target markets, understanding market segments, and responding to competitive threats. SIRS uses a variety of tools and approaches to help you investigate consumer preferences, attitudes, and behaviors so you can make informed decisions. We help identify and define the marketing research solution, determine what information is needed, and recommend the most appropriate methodology to obtain that information.
Business-to-Business Research Expertise
SIRS recognizes that B2B marketing research is not merely an extension of consumer-based marketing research. B2B requires a different mentality and approach. We offer well-rounded, deep experience in study design and implementation across multiple B2B markets, such as manufacturing, information technology, financial services, and healthcare. Our interviewing professionals are specially trained to conduct interviews with decision makers at all levels: executives, managers, and even employees on the floor.