Better Together: Aligning Sales and Service With the Customer Experience to Drive Growth and Revenue

Better Together: Aligning Sales and Service With the Customer Experience to Drive Growth and Revenue

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4 Tips:

  • Agree on your product offerings
  • Define your opportunity engagement model
  • Set proper expectations
  • Don’t short-change your service team’s value


Traditionally, the success of a sales agent pivoted on making “the sale” — landing that top-dollar deal with that big-name client. However, much has changed in the modern sales landscape. Customer experience is king — and it’s your responsibility as a sales leader to make sure your customers and prospects have a fantastic experience with your brand before, during and after your team closes deals. As John Goodman, VP of Customer Care Measurement & Consulting LLC, has written: “Quality service is a vital part of developing a positive brand image.” And in the age of the customer experience, a positive brand image might be what sets your company apart from competitors.

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