What’s our secret to consistently producing high-quality solutions addressing clients’ research needs?
We start with a clear understanding of the client perspective
What business objectives drive their information needs? How will study results be used to address those needs?
We then think “custom”
With no “Black Box” solutions to constrain our thinking, we consider multiple design, methodological, and analytical choices and then pick the most appropriate option given clients’ specific information requirements, budget, and timing constraints.
Next we apply +30 years of experience in conducting projects across a variety of topic areas and research genre, among others:
Ad Messaging Development & Evaluation
Awareness/Advertising/ Usage Tracking
Brand Assessment & Tracking
Concept/Product Development & Assessment
Customer Satisfaction Monitoring
Finally, we use our deep knowledge of analytical tools & techniques to bring added value and insights to each engagement, among others:
Conjoint Analysis (Choice Modeling)
Maximum Difference Scaling
Unmet Needs/Gap Analysis
Cluster Analysis – e.g., K-Means, Latent Class
TURF/Coverage Analysis/Line optimization
Pricing – e.g., Brand Price Trade-Offs (BPO), van Westendorp/Price Sensitivity
Latent Class Modeling