Our experts conduct qualitative research to explore the framework within which your customers use your products or services to achieve a deeper understanding of the issues that drive usage and preferences, or to generate theories and hypotheses to be tested quantitatively. Online, phone, and face-to-face focus groups, in-depth interviews, and electronic bulletin boards are some of the various approaches we use.
Our experts have developed approaches for deeper insight into consumer attitudes, behaviors, value systems, emotions, motivations, aspirations, experiences, or lifestyles.
Alive InPerson™ and WebAlive™
These are two of our proprietary solutions for obtaining quantitative metrics and qualitative insights in a single research session with instant reporting capabilities.
Qualitative Focus Groups
SIRS has been “Top Rated” by Impulse Survey for the past eleven years for providing value, recruiting, personnel and convenient locations in the Greater Cincinnati/Northern Kentucky market.
Project Management/Set Up
SIRS can reduce the pressure when you have a project in an unfamiliar city, a remote location or even around the world. We can set up your project, including facility recommendations, recruiting, hosting, logistics and travel.
In-Home Use Tests/Ethnography
Online Focus Groups
SIRS maintains an in-house consumer panel covering a wide variety of demographic respondents. We leverage our capabilities to develop the highest-quality, most cost-effective recruit in the shortest amount of time.
Online Bulletin Boards
Expanded Focus Groups
Our Expanded Focus Groups combine the qualitative benefits of traditional focus groups with quantitative benefits of individual interviews and diary panel testing. Studies yield quantifiable information as well as qualitative information in a short, economical timeframe.