Capture Insights at the
Point of Experience
Real Feedback, Right When It Happens
Capture real-world reactions as they happen. Our intercept studies reach customers at the point of interaction—whether in-store, in-app, or on-site— to deliver richer insights and higher recall than follow-up surveys. We design each project around your audience and setting, handling everything from participant targeting and interviewer scripts to permissions and secure data capture. Capture real-world reactions as they happen. Our intercept studies reach customers at the point of interaction—whether in-store, in-app, or on-site— to deliver richer insights and higher recall than follow-up surveys. We design each project around your audience and setting, handling everything from participant targeting and interviewer scripts to permissions and secure data capture.

Experience Your Brand Like a
Customer
See your business through your customers’ eyes with anonymous secret shopping evaluations. We manage the process end to end so every touchpoint gets a true test.
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Find and screen the right participants to match your target audience.
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Guide the shopping experience and feedback collection for accuracy and depth.
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Capture both facts and feelings to reveal the reality behind your customer journey.
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Identify where your brand promise aligns and where it falls short.
How We Deliver In-the-Moment
CX Intelligence
Benefits
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Design Your Study We align on your goals, audience, and environment to ensure relevance.
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Recruit Participants We source, screen, and verify the right people to guarantee the right fit.
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Capture Real-Time Feedback Our team conducts intercepts or shopping evaluations for immediate input.
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Deliver Actionable Insights Data is analyzed, visualized, and prepped for action so your team can move quickly.
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Drive Experience Improvements Use your insights to optimize touchpoints and stand out from the competition.
Make Every Customer Moment Count
Ready to capture the truth of your customer experience in real time? Let’s talk.
“RDI helped us rethink our entire approach to automation. The chatbot solution alone freed up our agents to focus on high-impact interactions.”
— Senior Director, National Retail Brand